• Creates a standout presence: An understanding of who you are, what you excel at and how to develop this to define and realize your ambitions
• Identifies your USP: A definition of the single offer you make to a company, to show employers how you are best for the job and to help you decide which roles are best for you
• Demonstrates your expertise: The skills to build an online presence through social media and participate in forum discussions on topics relevant to your skills, industry and aspirations

Brands enable choice. The successful brand is the one we choose above the competitive alternatives because we understand it and respond better to the offer it makes.   We are all brands. We each create sets of connections within the minds of the people we meet, people we work with and people we share with. The successful person has a clear brand that others respond to, a consistent message that others are motivated by and an offer that others want.