Vincent designs, creates and implements OBICO’s marketing services as well as co-ordinating new business activities and relations with existing clients.

Working as European Planning Director at Ted Bates Communications and Bates Healthworld, he drove brand development for Esso, Shell, Benckiser, UDV, SAB Miller, Electrolux, Mars and a range of pharmaceutical companies. Working on business development at Bates Europe, he was closely involved in advertising and marketing across the world. He was also non-executive director at Relevans, the Swedish pharmaceutical advertising agency.

He speaks at conferences in the UK and Europe, most recently on addressable TV advertising at the ANFO Adtech conference in Oslo and at Mediaforum Mediaconferansen at Strömstad, has addressed the European Broadcasting Union on branding in broadcast television and has published on approaches to advertising budget setting and on the theory of brand names.

He also now lectures in advertising, branding and data analytics at the University of Westminster Business School in London.