Branding
OBICO developed the positioning for the Delsey brand as well creating and assisting in the creation of their business plan. OBICO also provided a translation service for their advertising and communications materials.
- OBICO was responsible for the developing clarity in the brand identities of Discovery Networks Norway’s TV channels, primarily TVNorge but also Fem, Max, Vox, Animal Planet, TLC and Discovery.
- OBICO developed methods of creating better fit of TV audience to advertiser demographic. This approach forms the basis for the ‘Total TV Development’ programme.
- OBICO co-ordinated a project with DNN to bring addressable advertising to TV in Norway, bringing together distributors and third-party service companies in the field to implement Scandinavia’s first addressable TV advertising system.
- OBICO created a brand and naming architecture for the Oras Group that will be common to both the Oras and Hansa brands.
- OBICO produced a Brand Book for the Oras Group, Europe’s second largest manufacturer of faucets and showers, as part of the process of unifying the Oras and Hansa brands. This provided a common brand identity and the basis for the development of communication of a converging product range under different brand names in different geographies.
- OBICO is currently involved in the creation of a brand and naming architecture for the Oras Group that will be common to both the Oras and Hansa brands.
- OBICO produced a Brand Book for the Oras Group, Europe’s second largest manufacturer of faucets and showers, as part of the process of unifying the Oras and Hansa brands. This provided a common brand identity and the basis for the development of communication of a converging product range under different brand names in different geographies.
OBICO produced a Brand Book for HL, a Swedish manufacturer of in-store display equipment, to enable a more concentrated and effective sales effort.
- OBICO produced a Brand Book for KVD, a Swedish online auction system, which formed the basis for a change to a more user-based communication and product offering.
- OBICO worked with KVD to focus their business on car auctions, to grow private car sales and to expand their business into Norway.
- OBICO also worked on developing strategies for using social and online media to communicate with and motivate potential buyers and sellers to use KVD.
OBICO created the architecture within the KVD brand that allowed Bilpriser, its car valuation service, to retain its identify and form an essential part of the KVD brand.
- OBICO produced a Brand Book to help guide Therkelsen’s corporate development both in its marketing and its corporate culture in an increasingly competitive and cost focused market.
- As a result sales increased and HR policies were developed to meet the increased business.
- OBICO produced a Brand Book to help guide Morsø’s marketing activities in Scandinavia, Germany and the UK after their range expanded from wood-burning stoves to include outdoor cookery ranges including the Forno.
- OBICO also provided help in developing communications material for the Forno.
OBICO developed and produced a Brand Book for Steensgaard, a vertically integrated Danish organic food producer, to develop a strategic direction for the business.
OBICO developed a positioning for the Brio brand, a Swedish manufacturer of wooden toys, to help them maintain their market position after they had lost rights to the Thomas the Tank Engine franchise.
OBICO provided a clear brand positioning for Hape, a Chinese manufacturer of wooden and bamboo toys, in Europe and the USA.
Pharmaceutical
OBICO worked on providing a positioning and messaging for Baxter’s infusion pump range.
OBICO worked on providing positionings for the Aquacel, DuoDERM and Versiva brands.
OBICO provided a positioning for Stryker prosthetics to provide direction for their advertising agency.
OBICO provided the positioning for Desmomelts, an anti-PNE product from Ferring, used as the basis for briefing campaign creation to their advertising agency.
OBICO provided positionings for Ragaglitazar, NovoMix30 and Flexpen to provide direction for their advertising agency.
OBICO ran projects for Allergan communicating their Botox brands to professionals using the product in the cosmetic market.
OBICO worked on developing the Nivea, Eucerin and Juvena brands.
OBICO has worked on:
- providing a positioning for Perstorp Pharma’s Iodosorb
OBICO developed a positioning for Altana’s ppi, Pantoprazole, in Germany and the UK. Pantoprazole was one of several ppis on the market, each with similar profiles, OBICO was able to provide differentiation for the Pantoprazole brand which could be communicated to the prescribing physician. This postitioning was later used by the brand in other countries.
OBICO provided training to MRN to increase their proposal success rate by improving their proposal writing.
Marketing
OBICO has worked with IKEA for over a decade on development, evaluation and training to improve the effectiveness of the IKEA catalogue.
OBICO worked on developing a marketing and business strategy in the USA for Nederman, a Swedish manufacturer of industrial dust extraction units.
OBICO has used wargaming of strategic areas from SWOT matrices and OGSM frameworks to develop market tested strategies for the Elvanse brand.
OBICO implemented the positioning of the Kievit brand, a Dutch manufacturer of ingredients for food products, internally in the company during a transition phase.
OBICO has worked on:
- developing and bringing to market a wetroom wall covering for Formica.
OBICO provided a feasibility study for a new range of industrial doors for Crawford Doors.
OBICO provided a feasibility study for MAGO on the launch of a very high end mobile phone range.
OBICO provided a workshop on marketing to High Net Worth Individuals in Scandinavia.
Communications
- OBICO assisted in the process of selecting, appointing and briefing a pan-Nordic advertising agency for Oras.
- OBICO assisted in developing Oras’ on-line communications strategy.
- OBICO assisted in the process of selecting, appointing and briefing a pan-European advertising agency for Hansa.
- OBICO produced a Brand Book to help guide Morsø’s marketing activities in Scandinavia, Germany and the UK after their range expanded from wood-burning stoves to include outdoor cookery ranges including the Forno.
- OBICO also provided help in developing communications material for the Forno.
OBICO has provided a strategic planning resource for Grey Healthcare on running business and pitches.
Data Analysis
OBICO has provided insights into the effective implementation of the IKEA concept through analysing their research and performance databases in France, Greece, Sweden and the UK.
OBICO has provided training, data analysis and a range of papers on the theory and practice of advertising and marketing for Brand Science to be used within the Omnicom Media Group environment.
OBICO has analysed databases of proprietary research owned by Zenith to provide new insights and ways of looking at the data. This has resulted in a reconsideration of the research programme and its data utilisation.
Translation
OBICO provided a translation service for DELSEY’s advertising and communications materials.
OBICO provided translation services to Rexam in France.
Universities and Conferences
In 2018, Vincent O’Brien spoke at Anfo’s AdTech conference on the introduction of addressable advertising on linear TV in Norway. Vincent has previously spoken on the development of the Norwegian consumer based on his extensive experience of the market. ANFO is the Norwegian advertisers’ association.
Vincent O’Brien has spoken at MediaForum’s Mediekonferansen on the introduction of addressable advertising on linear TV in Norway.
Vincent O’Brien runs a post-graduate module in Advertising and Branding at the University of Westminster as part of the Master’s degree in Marketing Communication.
Vincent O’Brien is a regular guest lecturer at Boston University, lecturing on Branding and Communication.
OBICO provided training in marketing to Tetra Pak customers in EMEA.