• Improves Marketing ROI
• Optimizes communications spend
• Maximizes marketing effectiveness
• Guides sales development
• Supports business planning
• Creates competitive advantage

A shared understanding of your brand across your business is fundamental to creating successful USPs and communication as well as marketing, sales and business planning. The OBICO Brand Focus Programme develops a Brand Book, a single, accurate and implementable definition and description of your brand that can be developed effectively across all touchpoints to motivate your customer.

OBICO also provides a proven system for developing marketing strategies into successful tactical implementations using wargaming based on SWOT matrices and OGSM frameworks.  For more on this service, not covered in our eBook, please click here.