A website’s job is to turn visitors into customers, so we need to make it easy for them. OBICO offers two approaches to restructuring your website to make using your website easier and convert those visitors into customers.

OBIclass. Make shopping on your website easier

When you have lots of products for sale on your website, you need to make it easier for customers to find what they want. OBICO’s OBIclass defines a new taxonomy for your products to make them easier to find for your customers when they know what they want and easier to browse when they don’t. OBIclass has also been used to enable customer service personnel to identify products and components required by customers from thousands available in just a few easy steps. OBIclass has been used by B2B and B2C websites across Europe to provide a website structure that is simple and simply easier to use, increasing sales and saving time and money.

OBIroute. Give your customers a clear route from landing page to sale.

You have a great website with lots of pages but your visitors are not converting to customers. OBICO’s OBIroute defines the journeys that different kinds of visitor will make and from there develops a clear architecture for your website so that every page has a purpose and the movement from landing page to purchase is easy and compelling.

Purposeful design makes life easier for your customers, ensuring each page has a role in providing a path to sales.

Get a new structure that’s simpler for your customers.

For more information or just to chat about your website, please click here