As the Chairman of the Board for three companies  – that have used the services of OBICO – I would like to confirm that these services have lead to significant improvements in Company focus, simplified strategy, leadership qualifications and speed of executing strategic change. In all three cases this has lead to increases in Market Share and EBITDA!

Ebbe Pelle Jacobsen

Chairman, HL Displays, Sweden

Chairman, Morsø, Denmark

Chairman, KVD, Sweden

OBICO Ltd. assisted us in compiling a brand book to help identify and guide our Marketing opportunities throughout our core markets of Scandinavia, Germany and U.K.

Historically we had a reputation for high quality wood burning stoves but we needed assistance in launching a new range of outdoor cooking products.

In addition to providing invaluable support with this, OBICO also helped us to confirm our identity within the stove market and how both ranges could be promoted together to grow our business as a whole.

The assistance OBICO provided has proved to be a great success as, in addition to growing our core stove business our outdoor sales have doubled year on year.

Indeed this growth looks likely to continue into 2017 and beyond as the knowledge gained from working with OBICO has helped us into a newly developing market sector.

I would have no hesitation in recommending OBICO to any business seeking to identify itself and/or its market place. They will prove to be a great guidance to any business.

Declan Kingsley-Walsh

Managing Director,  Morso U.K. Ltd.

We were preparing to launch a new initiative to expand distribution in our US operations.  To ensure we were on the right track, we brought in OBICO to examine our existing channels and verify our assumptions.  We did not get the answers we expected.  Instead, OBICO uncovered some hidden problems with our offering and opportunities in our sales network.

Ultimately, they convinced us to make some changes in our operations and spend our resources rebranding ourselves to our current distributors.  We ultimately achieved our growth goals through our existing channels, which took less time, money and risks than our original plan.

Tom Ballus,

VP,  Nederman Channel Products Sales, USA

OBICO has been working with me on branding studies for the last 20 years, first at TV 2 in 1997- 1999 and then for Discovery Networks Norway in 2011-2015.

The TV 2 Norway studies provided a clear understanding of how the different television channels were perceived in the minds of the viewers as well as guidelines for the future development of TV 2 as a brand. The studies provided facts that were easy to agree with and this made it easier to move forward as we now had information that we believed in and a basis for future successful development. OBICO also provided TV 2 with a unique viewer segmentation based on psychographic and behavioural data which could enable us to develop programming as well as advertising sales.

Discovery Networks Norway studies again initially looked at how our viewers perceived the differences between our channels and our competitors’ but later studies were concerned with finding out how those who will be buying a branded product choose between similar and competing brands. We identified reasons for choice for brands in fifteen brand categories and also then identified each group´s respective reasons for choice of TV-channels. Knowing how people choose a brand is important to get both the advertising message and the media mix right. The studies provide us with increased learning about who watches our television channels as well as enabling our sales executives to talk to our clients about more than ratings, target group and audience share measured by the television audience measurement systems. The studies were very successful projects for DNN!

Reidar Myhrer,

Head of Business Development, Discovery Networks Norway AS

OBICO’s  “Balance” conclusion is unfortunately so correct seen and we are fighting to get enough staff to handle the growth we experience at the moment…but after all a positive problem.

Peter Therkelsen,

CEO, H.P. Therkelsen A/S, Denmark