As all pharmaceutical marketers know well, when treating common indications, the prescribing physician is faced with making a choice from a number of possible treatments that are all proven to be effective. To provide a basis for growth in prescribing, pharmaceutical companies need well-defined and consistently communicated brands which can focus  their marketing efforts and motivate their customers to choose them rather than the competitive alternatives.

OBICO has developed a fast, pragmatic and effective process to provide a clear and unique positioning for a pharmaceutical brand, developing the offer it should make to the physician and how that offer should be made with the simple aim of increasing its prescription levels.

OBICO have wide experience across pharmaceutical markets having worked in

• ADHD
• Asthma
• Diabetes
• Enuresis
• Gerd
• Oncology
• Prosthesis
• Woundcare

Vincent has extensive experience of communication in pharmaceutical markets, having been Planning Director at Bates Healthworld in London and a non-executive director at Relevans, the Swedish pharmaceutical advertising agency.